LEXINGTON HAS
16 HIDDEN KEYS.
FIND THEM ALL.
UNLOCK THE
FINAL PRIZE.
This fall, Lexington becomes a mystery treasure hunt. Follow clues, visit local businesses, collect digital keys, unlock weekly sponsor rewards, and earn your chance to open the final prize box.
OCT 4 - NOV 28
8 WEEK ADVENTURE
16
LOCAL STOPS
ONE FINAL
PRIZE BOX
WEEKLY SECRETS
& REWARDS
HOW THE HUNT WORKS
1
Choose Your City
Select Keys to Lexington and create your player account.
2
FOLLOW THE CLUES
Each week, new clues guide you to featured local businesses.
3
CHECK IN + SCAN
Check-in and scan the treasure to collect your digital key.
4
UNLOCK WEEKLY SECRETS
Complete that week’s keys to reveal the sponsor’s secret code and unlock a special reward.
5
COLLECT ALL 16 KEYS
Once you have every key, the final prize trail unlocks.
6
OPEN THE FINAL BOX
Use your completed key collection to unlock the final prize box.
EVERY WEEK HAS A SECRET
Complete that week’s keys to unlock a secret phrase, code, or symbol. Show it to our weekly sponsor to unlock special rewards, coupons, giveaways, and surprise offers!
EXPLORE LEXINGTON ONE CLUE AT A TIME
BARS & COCKTAILS
Follow the Night Key through Lexington’s after-dark favorites.
RESTAURANTS
Taste your way through the Table Key.Select Keys to Lexington and create your player account.
RETAIL & BOUTIQUES
Find clues hidden in shelves, windows, and local style.
THRIFT & VINTAGE
Search for the Forgotten Key among secondhand treasures.
COFFEE & BAKERIES
Start the morning with clues, warm cups, and sweet discoveries.
LOCAL EXPERIENCES
Discover the businesses that make Lexington feel like Lexington.
FOR PLAYERS
Play for Fun. Explore Local.
Chase the Prize.
- Discover local businesses
- Unlock weekly rewards
- Compete on the leaderboard
- Collect all 16 keys
- Qualify for the final prize challenge
FOR BUSINESSES
Turn Curiosity
Into Real Foot Traffic
- Verified visits with GPS + QR check-ins
- Professional photo & social content
- Weekly campaign exposure
- Business dashboard with check-in traffic
- Be one of only 16 official Keys to Lexington stops!
SPONSOR THE ADVENTURE
Put Your Brand at the
Center of the Hunt
BUILT LIKE A GAME. POWERED BY LOCAL BUSINESSES.
INTERACTIVE MAP
Track locations & follow your progress
DIGITAL KEY COLLECTION
Track every key you unlock
GPS + QR CHECK-INS
Confirm real visits at real locations
LEADERBOARD
See where you rank during the hunt
BUSINESS DIRECTORY
Explore participating Lexington businesses
FINAL PRIZE TRACKER
Watch the mystery build as the final week approaches
THE FINAL BOX CANNOT BE OPENED
UNTIL ALL 16 KEYS ARE FOUND.
At the end of the campaign, players who collect all 16 keys unlock the final trail. The final clues will reveal where to go, what to solve, and how to open the prize box. Only completed players can access the final challenge.
THE FINAL BOX CANNOT BE OPENED
UNTIL ALL 16 KEYS ARE FOUND.
At the end of the campaign, players who collect all 16 keys unlock the final trail. The final clues will reveal where to go, what to solve, and how to open the prize box. Only completed players can access the final challenge.
