What’s Your AI IQ? The 2-Minute Quiz for Local Business Owners

The AI IQ quiz is a free 10-question quiz from US Adventure Marketing that tests how well a local business owner understands the way AI tools find and recommend businesses. It covers GEO, Google AI Mode, schema markup, Google Business Profile, analytics tracking and robots.txt. Each question shows a short explanation after you answer, and your final score places you at one of four levels, from AI Rookie to AI Pathfinder, with a practical next step for your business. It takes about two minutes and asks for no personal information.

The AI IQ score is the number of questions you answer correctly out of 10, counting your first choice on each question. A score of 0 to 3 is AI Rookie, 4 to 6 is AI Explorer, 7 to 8 is AI Trailblazer, and 9 to 10 is AI Pathfinder. The quiz runs entirely in your browser, so your answers are not saved or sent anywhere. You can retake it as many times as you like, and each answer includes an explanation so you learn as you go.

GEO, short for generative engine optimization, is the work of making your business easy for AI tools such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Mode to find, understand and recommend. Traditional SEO focuses on ranking in a list of search results; GEO focuses on being the source an AI answer quotes or links to. In practice, GEO means pages that answer specific questions in the first few sentences, claims backed by sources, schema markup, and business details that match across the web.

To check whether ChatGPT recommends your business, ask it the questions your customers ask, such as "best family dentist near me" or "who repairs garage doors in my area," and note whether your business is named and what it says. Repeat the same questions in Gemini, Perplexity, Copilot and Google AI Mode. Ask each question more than once, because AI answers change from run to run. Write down the results monthly so you can see whether your visibility is improving.

Most small business websites benefit from schema markup, because it labels key facts like your business name, address, phone number, hours, services and FAQs in a format search engines and AI tools read reliably. Without it, those tools have to guess from your page text. Many WordPress sites get basic schema from an SEO plugin such as Yoast, and you can add FAQ schema to pages that answer common questions. Test your pages with Google's Rich Results Test after adding it.

Your Google Business Profile affects how Google's local results and AI features describe your business, because it is one of the main sources Google uses for local facts like your category, hours, location, photos and reviews. Other AI tools also check listings and review sites to confirm a business is real and well regarded. Keep your profile complete, post updates, respond to reviews, and make sure every detail matches your website exactly.

There is no fixed timeline for showing up in AI answers, because each AI tool updates what it knows on its own schedule and answers vary from one run to the next. Changes to your Google Business Profile and website can be picked up within days or weeks, while building enough reviews and mentions to be recommended consistently usually takes months of steady work. The best approach is to make improvements, then check the same questions in each AI tool every month and track the trend.

The AI IQ quiz was created by US Adventure Marketing, an online marketing agency founded by Kellie LaPointe with more than 10 years of experience helping local businesses get discovered. The agency builds custom AI assistants and launches complete online presences in a week, including websites, weekly blog posts, new pages, and GEO and SEO. We publish a new post every day about AI changes that matter to local businesses, and we update the quiz as AI tools change.